My alma mater's new marketing campaign

forgop · 10-14-2010, 08:29 PM

This is about the worst idea ever. http://www.purdue.edu/newsroom/gener...mpsonBand.html

(Image not linked due to size)

I already emailed these brain wizards and said every other former and current student is giving it one of these:

acarr · 10-14-2010, 08:36 PM

Purdue, Markers Mark for all?

forgop · 10-14-2010, 08:45 PM

Quote:

Originally Posted by acarr

Purdue, Markers Mark for all?

I think that would have gone over a lot better actually.

acarr · 10-14-2010, 08:47 PM

Quote:

Originally Posted by forgop

I think that would have gone over a lot better actually.

I actually came up with that doing extensive market research interviewing over 5000 students and faculty!

hotreds · 10-14-2010, 08:49 PM

forgop · 10-14-2010, 08:52 PM

Quote:

Originally Posted by hotreds

is a compliment.

Exact words I emailed to the "brains" behind it and included the facepalm picture at the end:

“I am very proud this strategy sets us apart and that, even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media.”

You are right about one thing. It’s not replicable by any other institution because everyone else would have realized how stupid it really sounds. I’m embarrassed that anyone had the audacity to believe this is the best branding that could be given to Purdue.

Whee · 10-14-2010, 09:01 PM

They could use this motto...

forgop · 10-14-2010, 09:11 PM

Quote:

Originally Posted by illinoishoosier

They could use this motto...

Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

Whee · 10-14-2010, 09:14 PM

Quote:

Originally Posted by forgop

Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

very true.

forgop · 10-14-2010, 09:18 PM

Quote:

Originally Posted by illinoishoosier

very true.

Trust me, I'm on IUPUI's campus 4-5 days a week. If I knew then what I know now, I would have been a nursing student 15 years ago and not just now making that career change. I'm about old enough to be their father.

T.G · 10-14-2010, 09:24 PM

Purdue: It takes a tough university to make a tender graduate.

The Poet · 10-15-2010, 03:51 PM

Well hell, Duane, what else would you expect? Were they smart, they'd be going to Northwestern instead of Purdue.

sikk50 · 10-15-2010, 04:15 PM

And I thought my school's "Today Decides Tomorrow" was weak!

WyGuy · 10-15-2010, 04:25 PM

Don't like it one bit.

10-14-2010, 08:29 PM	#1
forgop Not a puffer Join Date: Oct 2008 First Name: Duane Location: Indianapolis, IN Posts: 2,869 Trading: (40)	My alma mater's new marketing campaign This is about the worst idea ever. http://www.purdue.edu/newsroom/gener...mpsonBand.html (Image not linked due to size) I already emailed these brain wizards and said every other former and current student is giving it one of these:

10-14-2010, 08:36 PM	#2
acarr Have My Own Room Join Date: Oct 2008 Posts: 1,307 Trading: (34)	Re: My alma mater's new marketing campaign Purdue, Markers Mark for all?

10-14-2010, 08:49 PM	#5
hotreds Ephesians 2:8 Join Date: Oct 2008 Location: 5 miles past "Resume Speed" Posts: 11,665 Trading: (63)	Re: My alma mater's new marketing campaign __________________ God loves you so much, that he made you read this, just to let you know.

10-14-2010, 09:01 PM	#7
Whee formerly illinoishoosier Join Date: Oct 2008 First Name: Sean Location: Bishopville, SC Posts: 3,591 Trading: (17)	Re: My alma mater's new marketing campaign They could use this motto... __________________ "Maybe I'm wrong, when they tell me they're right…..naaaaahhhhhh, I'm an asshooooooleeee"--Denis Leary

10-14-2010, 09:24 PM	#11
T.G Grrrrrr Join Date: Mar 2009 First Name: The Other Adam Posts: 15,557 Trading: (37)	Re: My alma mater's new marketing campaign Purdue: It takes a tough university to make a tender graduate.

10-15-2010, 03:51 PM	#12
The Poet Il megglior fabbro Join Date: Jun 2009 First Name: Thomas Location: Hickory, NC Posts: 8,420 Trading: (2)	Re: My alma mater's new marketing campaign Well hell, Duane, what else would you expect? Were they smart, they'd be going to Northwestern instead of Purdue.

10-15-2010, 04:15 PM	#13
sikk50 Just Bored Really... Join Date: Oct 2008 First Name: Andrew Location: The Jefferson State Posts: 2,084 Trading: (13)	Re: My alma mater's new marketing campaign And I thought my school's "Today Decides Tomorrow" was weak! __________________ "Not a Headache in a Hogshead"

10-15-2010, 04:25 PM	#14
WyGuy Boiler Up! Join Date: Oct 2008 First Name: Mike Location: MN Posts: 1,359 Trading: (16)	Re: My alma mater's new marketing campaign Don't like it one bit.