My alma mater's new marketing campaign

[hotreds]

[forgop]

Originally Posted by hotreds

is a compliment.

Exact words I emailed to the "brains" behind it and included the facepalm picture at the end:

“I am very proud this strategy sets us apart and that, even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media.”



You are right about one thing. It’s not replicable by any other institution because everyone else would have realized how stupid it really sounds. I’m embarrassed that anyone had the audacity to believe this is the best branding that could be given to Purdue.

[Whee]

They could use this motto...

[forgop]

Originally Posted by illinoishoosier

They could use this motto...

Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

[Whee]

Originally Posted by forgop

Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

very true.

[forgop]

Originally Posted by illinoishoosier

very true.

Trust me, I'm on IUPUI's campus 4-5 days a week. If I knew then what I know now, I would have been a nursing student 15 years ago and not just now making that career change. I'm about old enough to be their father.