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Old 10-14-2010, 08:29 PM   #1
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Default My alma mater's new marketing campaign
This is about the worst idea ever. http://www.purdue.edu/newsroom/gener...mpsonBand.html

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I already emailed these brain wizards and said every other former and current student is giving it one of these:

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Old 10-14-2010, 08:36 PM   #2
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Purdue, Markers Mark for all?
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Old 10-14-2010, 08:45 PM   #3
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Purdue, Markers Mark for all?
I think that would have gone over a lot better actually.
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Old 10-14-2010, 08:47 PM   #4
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I think that would have gone over a lot better actually.
I actually came up with that doing extensive market research interviewing over 5000 students and faculty!
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Old 10-14-2010, 08:49 PM   #5
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Old 10-14-2010, 08:52 PM   #6
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Default Re: My alma mater's new marketing campaign
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is a compliment.

Exact words I emailed to the "brains" behind it and included the facepalm picture at the end:

“I am very proud this strategy sets us apart and that, even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media.”



You are right about one thing. It’s not replicable by any other institution because everyone else would have realized how stupid it really sounds. I’m embarrassed that anyone had the audacity to believe this is the best branding that could be given to Purdue.
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Old 10-14-2010, 09:01 PM   #7
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Default Re: My alma mater's new marketing campaign


They could use this motto...




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Old 10-14-2010, 09:11 PM   #8
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Default Re: My alma mater's new marketing campaign
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They could use this motto...
Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.
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Old 10-14-2010, 09:14 PM   #9
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Sadly, that's probably a better campaign.

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.

very true.
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Old 10-14-2010, 09:18 PM   #10
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Default Re: My alma mater's new marketing campaign
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very true.
Trust me, I'm on IUPUI's campus 4-5 days a week. If I knew then what I know now, I would have been a nursing student 15 years ago and not just now making that career change. I'm about old enough to be their father.
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Old 10-14-2010, 09:24 PM   #11
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Purdue: It takes a tough university to make a tender graduate.
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Old 10-15-2010, 03:51 PM   #12
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Default Re: My alma mater's new marketing campaign
Well hell, Duane, what else would you expect? Were they smart, they'd be going to Northwestern instead of Purdue.
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Old 10-15-2010, 04:15 PM   #13
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Default Re: My alma mater's new marketing campaign
And I thought my school's "Today Decides Tomorrow" was weak!
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Old 10-15-2010, 04:25 PM   #14
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Default Re: My alma mater's new marketing campaign
Don't like it one bit.
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