tatuajeanarchy.com

[T.G]

Originally Posted by ChicagoWhiteSox

IMO, Pete has already established himself and his cigars. The majority of people like his cigars. So anything he releases now and in the future will cause a buzz without all the marketing. He should back off the marketing, save a butt load of money, and let the crazy cigar folks talk up the cigars. He is a house hold name and shouldn't market his line/cigars like he is new anymore

That's really only applicable to the forum crowds and a small percentage of non-forum types. Outside of that circle, he's still tiny, attempting to grow into small. Altadis or General probably sells more cigars in less than a week than he does in a year.

Hence the reason for the continued marketing.

If it works for him, great, go for it. I don't personally need or care for his parlor tricks, but at the end of the day, they really don't mean **** to me. Yes, I have fun poking at some of it, but I don't keep myself awake at night fretting over Pete's marketing campaign.

Ultimately, any increase in his sales is beneficial to the industry as a whole, because it pulls consumers further in. The further in that they are pulled, they more they buy, and not just his cigars, as they start looking around and venturing into other manufacturers.

And right now, with the S-CHIT taxes and more restrictions and regulations coming down the pipe seemingly daily, any one cigar maker or manufacturer's increase in sales benefits all cigar makers and manufacturers.