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[SvilleKid]

Originally Posted by macpappy

I'm sure there are others in the advertising industry that would agree with me, the annoying commercials are considered successful because they get people talking about the commercials and you can't mention the commercials without mentioning the name of the company being advertised. That creates brand name recognition. That sells their products. You may not say, "Hey, I'm going to buy Geico because you like the lizard", but if you start looking for new auto insurance you will check Geico because the name is stuck in your head.

I'm actually one of those that advertiser's hate, because if an advertisement annoys me enough I WILL remember it, and that memory will NOT spark a desire to purchase that product. Quite the opposite effect, in fact.

You are correct in that successful advertising does result in successful sales of the product. Advertising that has people talking negatively and does not result in product sales isn't successful.

[Starscream]

Originally Posted by SvilleKid

I'm actually one of those that advertiser's hate, because if an advertisement annoys me enough I WILL remember it, and that memory will NOT spark a desire to purchase that product. Quite the opposite effect, in fact.

You are correct in that successful advertising does result in successful sales of the product. Advertising that has people talking negatively and does not result in product sales isn't successful.

Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.

[Whee]

Originally Posted by andysutherland

Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.
Head-On, Apply directly to the forehead.

bastage...

[macpappy]

Originally Posted by SvilleKid

I'm actually one of those that advertiser's hate, because if an advertisement annoys me enough I WILL remember it, and that memory will NOT spark a desire to purchase that product. Quite the opposite effect, in fact.

You are correct in that successful advertising does result in successful sales of the product. Advertising that has people talking negatively and does not result in product sales isn't successful.

There is no doubt that some people don't buy a product because of an annoying ad that sticks in their mind. However what ad agencies have found over the years is just the opposite - the annoying ads do work. Look at it this way, if the annoying ads didn't work then sales of the product would be stagnate or decline. The ad agency would then lose the account if the ads didn't work. The "trend" would then be to get away from the annoying type ads.

And, of course, there is always the fact that what is annoying to you and me may not be annoying to a majority of the intended audience. And, you and I are probably smart enough to not make purchases based on what we see on TV.