Beer Wars Movie

[kydsid]

Originally Posted by Tripp

I don't drink mass-marketed beer, but if I did, that film would make me think twice about it. Anyone who drinks beer made by one of the big 3 needs to watch that film, and stop drinking swill.

Even then you are on an uphill battle. Given all the regionality of beer and it's distribution you can still be sending money to the big 3, really big 2 now, and not even know it. I mean we all know Blue Moon is a Macro Micro, but even beers like Hoegartten which is a foreign beer will still put money in the Big 2's coffers because Inbev? controls it's US distribution and importation.

[Tripp]

Originally Posted by kydsid

Even then you are on an uphill battle. Given all the regionality of beer and it's distribution you can still be sending money to the big 3, really big 2 now, and not even know it. I mean we all know Blue Moon is a Macro Micro, but even beers like Hoegartten which is a foreign beer will still put money in the Big 2's coffers because Inbev? controls it's US distribution and importation.

95% of the beer I buy is brewed within the city limits!

but I know what you mean... In most areas, the guys who distribute the micro's actually work for one of the biggies.

One of the most interesting parts of the movie is the discovery of "Green Valley Brewery" which makes an organic ale the filmmaker found in a store... Turns out there is no Green Valley Brewery... It's got a giant Budweiser sign on the side.

[MikeyC]

Originally Posted by kydsid

Even then you are on an uphill battle. Given all the regionality of beer and it's distribution you can still be sending money to the big 3, really big 2 now, and not even know it. I mean we all know Blue Moon is a Macro Micro, but even beers like Hoegartten which is a foreign beer will still put money in the Big 2's coffers because Inbev? controls it's US distribution and importation.

Blue Moon is owned by Moelson-Coors is it not? If it is how could it be considered any kind of small scale brewer. Also, I think Hoegartten is a division of Inbev.

There are lots of beer brands out there that were either swallowed up by the bigger companies or developed in order to give the product line a small company image. Linenkugel (I probably spelled that wrong) is owned by Moelson-Coors, but I believe they operate in a fairly independent fashion. Although, I've yet to find a beer they make that I like.

Back on subject . . . I watched this movie the other night on Netflix. It wasn't a bad movie, but I found myself skipping ahead at times as some of the things the movie was bringing to light was not exactly news to me although it might be to some.

[kydsid]

Originally Posted by Tripp

95% of the beer I buy is brewed within the city limits!
.

Lucky bastard. I really miss all the great Micro's we had in Anchorage.

Originally Posted by MikeyC

Blue Moon is owned by Moelson-Coors is it not? If it is how could it be considered any kind of small scale brewer. Also, I think Hoegartten is a division of Inbev.

There are lots of beer brands out there that were either swallowed up by the bigger companies or developed in order to give the product line a small company image.

Yes Blue Moon is but it is advertised as if it is a Micro Brew. What I was getting at is what Tripp said the macros still make money off the micros so unless you buy direct from the source this idea of a beer war is stupid because the big companies already won, it's why they are big.

[MikeyC]

Originally Posted by kydsid

Yes Blue Moon is but it is advertised as if it is a Micro Brew. What I was getting at is what Tripp said the macros still make money off the micros so unless you buy direct from the source this idea of a beer war is stupid because the big companies already won, it's why they are big.

I see what you're saying. The three tiered system which most states embrace is out of date and no longer necessary (that's actually one of the points the movie makes).