I watched the 4th episode on Monday... as anyone else who has watched the last episode has no doubt noticed, this looks to be a promotion for a new Camacho brand. Probably the "Camacho Black" or some such. We'll see when the cigars get here in a few weeks.
Think it's actually the Legend-Ario, a lower end line from Camacho. That's the one line they mention in Episode 4.