German Beer

[pnoon]

Originally Posted by T.G

KMA.

I was speaking in generalities. There are always exceptions. Sudwerk comes to mind.

[T.G]

Originally Posted by pnoon

I was speaking in generalities. There are always exceptions. Sudwerk comes to mind.

I agree. Taking off the corporate hat for a moment, I have to honestly agree, there are not that many good traditional pilsners made here. I wish there were, but it seems like there aren't and the breweries who do make a good one, don't really distribute it. Traditional German lager, like a Munich Helles, isn't that popular over here so no one wants to make it. Even we stopped making it and reformulated it as a dry hopped lager. It's flying off the shelves now. Let's face it, American craft beer drinkers like hops.

[kydsid]

Originally Posted by T.G

I agree. Taking off the corporate hat for a moment, I have to honestly agree, there are not that many good traditional pilsners made here. I wish there were, but it seems like there aren't and the breweries who do make a good one, don't really distribute it. Traditional German lager, like a Munich Helles, isn't that popular over here so no one wants to make it. Even we stopped making it and reformulated it as a dry hopped lager. It's flying off the shelves now. Let's face it, American craft beer drinkers like hops.

I dont. Never liked any IPAs etc. German by heritage so maybe thats why. Im not the only one by far. To me the presuure to drink hoppy beers is the same pressure that mad Budweiser dominant.

[T.G]

Originally Posted by kydsid

I dont. Never liked any IPAs etc. German by heritage so maybe thats why. Im not the only one by far. To me the presuure to drink hoppy beers is the same pressure that mad Budweiser dominant.

Budweiser also has about 100 year head start on the craft beer industry, that kind of helps their margins a bit. Furthermore, budweiser and other majors have actually lost market share to craft breweries over the last 10 years. Mind, it's only a few points but that's actually huge when you look at the volumes of the craft industry vs the majors.

I'm not a big fan of heavily hopped beer either, but the reality is that it's a huge percentage, I believe the largest percentage, of craft beer sales.