Craft beers for a restaurant

[mk05]

Originally Posted by kydsid

...Alaskan Amber. It is a great Amber. It however does not travel or age well. In fact Alaskan Amber in Juneau tastes different than it does in Anchorage.

This is a big secret of the beer business. It is incredible how beer changes character in temp/time/pressure.

The easiest test I give to people (who don't care/know the difference) is the Heineken test. I rarely meet anyone who drinks Heineken bottles - or even cans. They complain about the sharpness, the very apparent bitter taste that Heineken is "known for." But pour them a tall one from a day fresh keg without them knowing, and they will tell you that it is the smoothest, silkiest, richest beer that they've ever drank. Then show them the keg and watch as their minds are blown.