Goose Island to be aquired by Anheuser‑Busch

[awsmith4]

Originally Posted by kaisersozei

Isn't this similar to the A-B/Redhook deal a few years ago? My memory is fading, but IIRC Redhook was challenged in getting their product distributed much past the Rockies so they did a deal with the devil and it ultimately helped them out.

From what I remember Redhook was mediocre before and mediocre now

I would imagine that GI will benefit for a while but some of the special stuff, like BCBS Rare, might be in trouble if the beers are deemed to not have enough financial reward for the effort it takes to make them.

[MikeyC]

Originally Posted by BeerAdvocate

I hope they dont start brewing with Corn & Rice!

Adjuncts =

My understanding is that Coors doesn't even use rice anymore they use some kind of liquid adjunct.

Originally Posted by Zeuceone

the local micro brewery has anhesuser-busch distribute there product 100miles away from the brewery.

Almost every state by law require a 3 tiered alcoholic beverage distribution system. Here is how it works:

Brewer -> Distributor -> Retailer -> Consumer

The brewer has to sell to the distributor who in turn sells to the retailer. It's the stupidest most antiquated system in all of retail sales. They spend a lot of time talking about it in the documentary "Beer Wars." AB happens to own a large number of distributorships across the country. It doesn't mean they have any hand or ownership interest what so ever in the beer they are distributing. They basically just act as a middle man in the sale of the beer.

Originally Posted by awsmith4

From what I remember Redhook was mediocre before and mediocre now

Reedhook is TERRIBLE. I thought I had read that AB had a small ownership interest in GI before this anyway. Yeungling should have sold to AB their lager tastes like a high-end Bud anyway.