Altadis USA sues Tatuaje Cigars

[tchariya]

Another legal thought to trademarks, when one is given legal approval for a trademark, that entity who owns the trademark has the duty to protect it by going after anyone who tries to use it.

If they don't practice their legal powers to protect their trademark, it can be brought up in court by other parties citing that so and so company isn't doing their due diligence to protect what was granted to them.

This is why Apple Corp sues every mom and pop apple orchard and apple sounding company out there...McIntosh apples...etc etc. Whether or not Apple will win their case in trademark court, it won't matter, they are protecting the dilution of their trademark.

That's Than's terms...and I welcome anyone to correct my view of this.