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Originally Posted by LostAbbott
Typically NC's don't hold up too well in court. The last one I remember was an exec. leaving Microsoft for Google. MSFT tried to sue but got no where. I am not sure with the case of Sam though because it is very direct competition, also I would not be surprised if his new cigar was very similar to the Cain and NUB cigars he already made.
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The fact that Oliva was able to get an injunction means that they were already able to persuade a judge that they have a good chance (legalese = "substantial likelihood") of succeeding in their overall suit to completely enforce the agreement. That's not a guarantee that Oliva will win, but it's a strong indicator.
Also, Sam's Debut line was directly matching up with, at least to some degree, Studio Tobac's NUB Plus plans: the announced Debut vitolas were 5x60, 7x60, and a 7x52 figurado.