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Old 04-01-2015, 08:03 AM   #1
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Default RIP Gary Dahl
Gary Dahl, the inventor of the pet rock passed away.

Quote:
It was a craze to rival the Hula-Hoop, and even less explicable. For a mere three dollars and 95 cents, a consumer could buy ... a rock — a plain, ordinary, egg-shaped rock of the kind one could dig up in almost any backyard.

The wonder of it was, for a few frenzied months in 1975, more than a million consumers did, becoming the proud if slightly abashed owners of Pet Rocks, the fad that Newsweek later called “one of the most ridiculously successful marketing schemes ever.”

Gary Dahl, the man behind that scheme — described variously as a marketing genius and a genial mountebank — died on March 23 at 78. A down-at-the-heels advertising copywriter when he hit on the idea, he originally meant it as a joke. But the concept of a “pet” that required no actual work and no real commitment resonated with the self-indulgent ’70s, and before long a cultural phenomenon was born.
The man knew how to market things, that's for sure.


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Old 04-01-2015, 08:06 AM   #2
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Default Re: RIP Gary Dahl
R.I.P., Mr. Dahl.
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Old 04-01-2015, 08:10 AM   #3
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Default Re: RIP Gary Dahl
RIP...funniest damn idea ever and he made a ton of money off it
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Old 04-01-2015, 08:22 AM   #4
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Default Re: RIP Gary Dahl
I ran away from home with my buddy Gary Dahl when I was a kid.
He did not invent the pet rock, so far as I know.
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Old 04-01-2015, 08:30 AM   #5
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Default Re: RIP Gary Dahl
A rolling stone gathers no moss, but pet rocks did garner much green. Though, come to think of it, not as much as The Rolling Stones.

Rest in peace, Gary.
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Old 04-01-2015, 08:35 AM   #6
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Default Re: RIP Gary Dahl
R.I.P., Mr. Dahl.
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Old 04-01-2015, 08:38 AM   #7
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Default Re: RIP Gary Dahl
Quote:
Originally Posted by shilala View Post
I ran away from home with my buddy Gary Dahl when I was a kid.
He did not invent the pet rock, so far as I know.
May have been your "Gay Doll" Scott
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Old 04-01-2015, 10:07 AM   #8
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Default Re: RIP Gary Dahl
May He Rest In Peace.
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Old 04-01-2015, 11:30 AM   #9
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Default Re: RIP Gary Dahl
I sort of had a pet rock once, but it had a string attached and Duncan printed on the side.
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Old 04-01-2015, 11:41 AM   #10
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Default Re: RIP Gary Dahl
He should have waited until today to die, I think
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Old 04-01-2015, 12:11 PM   #11
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Default Re: RIP Gary Dahl
My ex used to do a great Pet Rock impression whenever we went to bed!
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