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There is a big difference, if you polled the majority of smokers, they would say that Ghurka never ever lives up to any hype. I would wager most would say that Tats, while maybe hyped up, typically are in the ballpark of the best NC cigars out there. I really can't think of a line of cigars OTHER THAN PADRON and OPUS/ANEJO that consistently makes a really great cigar. Ghurkas are dog turds, you wont ever hear anyone say that about Tats.
I consider myself a VERY well educated smoker, and know a lot about cigars, and 7+ times out of 10 if I go into a random B&M and buy to support, its gonna be a Tat (J21 if they have it, Especiales if they don't). |
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He will never be as big as Altadis or General. If that is his plan, I think he is living in lala land. People recognize brands like Punch, Montecristo, RyJ, etc from the brands' Cuban heritage. To say that selling some monster themed sticks or whatever marketing ploy you can come up with is going to boost your name recognition to that of brands that are well over 100 yrs old is crazy. The best marketing tool for cigars is still the rating your brand receives in Cigar Aficionado magazine. While we all have our opinions about the magazine, it is where the average cigar smoker on the street gets his or her information about different cigars. I could understand all the marketing ploys and gimmicks if Pete made chitty cigars (look at the way CI, JRs, Thompson, etc market some of the off-the-wall nastiness). His smokes are some of the best in the business and deserve to be treated as such. I can understand making a few collectors boxes, etc but making a limited production that sells at only certain shops and then hyping it up is and was a recipe for disaster. Folks were calling around to different B&Ms looking for Dracs. While this seems to be good for boosting the brand, I think a lot of folks got their feelings hurt as a lot of loyal Tat fans were not able to procure them on the open market and had to pay through the nose for them. Some B&M owners were jealous of others who received shipments and they didn't...etc. It damaged B&M reputations with their local customers in some cases and was an all around boondoggle over cigars that were not some of his best work. He could have sold more cigars at the same price by offering every one of his retailers a certain number of boxes. |
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