Altadis USA sues Tatuaje Cigars

Altadis will never win a suit against Tatuaje or anyone else for trademark infringement simply because you can't claim trademark infringement if the mark in question is a historical or cultural symbol, which the Fleur De Lys clearly is. In cases like this the court will only rule in favor if the symbol can be proven to have been CREATED by Altadis, which is clearly was not. Unless they were around 1000 years ago.

More than likely they are doing this because they are bigger, probably retain a nice law firm, and wanted to make life a little difficult for their biggest competition.