Mikes Cigars loses Oliva.

Originally Posted by nozero

According to Snopes and the folks at Coke and other sources http://www.google.com/search?q=New+C...x=&startPage=1, this was not a marketing ploy.
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May not have been but the execs at coke spun it to work for them. Which it did.

This was my point. These guys aren't morons. And assuming anyone, let alone guys in charge of a multi-million dollar company, is stupid just because you don't see their reasoning is foolish. And arrogant. I try to remind myself of that whenever I think something is stupid. Well there must be a reason. What is it? What am I not seeing? Etc. I don't know everything yet. :-D