Mikes Cigars loses Oliva.

[Texan in Mexico]

Originally Posted by SeanGAR

How so?

I don't want to divert this thread but basically - there is great debate as to whether this was done as a true shift in ideaology for a market leader or to generate fervor in the market.

Honestly we will probably never know, even Robert Goizurta has given contradictory accounts of the build up to its launch, many feel this was done purposely, and unfortunately he succumbed to lung cancer in 97.

My belief is that it was a weighed risk that perhaps didn't fulfill its potential but did create such a fuss that he we are talking about it on a Cigar Forum more than 20 years later.

It is an incredible case study. There is much more to it and I'd be thrilled to point you in the direction of some support material and you let me know what you think!

Thanks for your reply.

Travis