Negative Brand Bias?

CAO has been a terminal disappointment for me. A new stogie by them holds no lure.

That being said a new cigar is always met with some suspicion with me. Depends on how and where its coming out. Is it a internet big guy "exclusive"? Then who cares. Is it a non-internet cigar? Intriguing. Who's hyping it? My trusted friends or some douche bag.