Fausto by Tatuaje

[pinotguy]

Originally Posted by Bill86

That's still roughly $50,000 - $75,000. The whole thing is a crapshoot anyways all it's going to do is give you 150-200 online orders you'll have to fill and ship. Less than 50 of those boxes will be going locally. Unless you only sell them locally and then they'll be sitting on the shelf unless people buy them and ship them for their friends. Doesn't get you any more exposure then you had before.

I'm not sure that the B&M's (or even their owners) are necessarily looking for publicity or exposure when they commission an LE, although I'd imagine it's a welcome by-product. Being associated with a "one and done" LE cigar has a lot of appeal and if that is something from Tatuaje, so much the better IMO. Using Tatuaje as the example, I'd bet that most shop owners like the odds of selling the entire run of any Tat LE.