Eight O' Clock Tanks

[Mister Moo]

Originally Posted by ChicagoWhiteSox

Eight O' Clock is horrible coffee, but I know a lot of people who drink the stuff.

My experience (and the Consumers report) is with their basic EOC, a blend. It is possible that their 100% Columbian stands up better but, fact is, I've never liked it very much and haven't bought it in many years. Maybe it's great - dunno. I think EOC used to be good and that, since it crapped out, lots of folks just haven't noticed. Partly they have bad brewers to begin with and partly poor taste memory.

Taste memory, the experts say, is very short. I experienced taste memory with a brand of beer (Strohs Signature) that upon introduction (1975?) was, for sure, equal to anything I drank while I lived in Germany but, over the first year from its introduction, slowly degraded. It took me at least another year to catch on. After the beer had more-or-less sucked for a good while I finally noticed it tasted like, uh... swill; I had been buying an embossed label and a unique bottle shape and totally missed the taste change. (I met an exec from Strohs years later who explained what happened to the brand and why - and that brewers will, in fact, play on peoples bad taste memory.)