Starbucks to sell instant coffee - Cigar Asylum Cigar Forum

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Starbucks to sell instant coffee

02-17-2009, 10:01 PM

#21

Wharf Rat

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Join Date: Oct 2008

First Name: Bob

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Re: Starbucks to sell instant coffee

Quote:

Originally Posted by novasurf

There is a moderate risk in what they are doing. But I think they got it right. The global market for instant is $17 Billion.

I sold my Starbucks stock today. This is a classic case of destroying a valuable brand name. IMO, anyway.

Bob

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