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Old 09-16-2014, 03:05 PM   #8
CigarNut
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First Name: Michael
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Default Re: Wife asks, 'Why don't you open a cigar shop?'

All of this depends upon the local and state laws in your area. For example, in Oregon it would be difficult to open a new Cigar Store and near impossible to open a new Cigar Lounge.

Having said that, I think the following would be good:

- A good web presence -- you will probably not be able to compete against CI, Famous, etc., but it will give you additional business and lack of a web presence is aways a big negative
- A good lounge, with as much of a bar as you can have along with some TVs, and as Neil said, a Barista would be good too.
- Knowledgeable staff
- Decent selection of cigars (you don't have to carry everything, just a good variety)
- Once you get established, host some events -- leverage the manufacturers and distributors to help you
- Marketing. We have a local lounge that does OK, but they could do better if they advertised even a teeny bit. Not talking about color glossy ads, but a little something in the local paper.

Be prepared to work hard (long hours) for awhile.
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