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06-19-2012, 04:15 AM | #1 |
Feeling at Home
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AJ Fernandez is growing his business
http://www.cigarjournal.co/index.php...rnandezfactory
New AJ Fernandez FactoryA major construction project has been under way for several months in Esteli, Nicaragua. June 17, 2012. The brands being made by AJ Fernandez, including the San Lotano (Finest Cigars of 2011, #2) are outstripping the capacity of the many factories and warehouses that AJ has in Esteli. So work commenced on this new facility on late 2011. It is expected to be completed in the summer of 2012 and will have the capacity to produce some 60,000 cigars per day. The facility will include everything from tobacco pre-industry to rolling and packaging. It is located just off the Pan-American highway. An additional 21 million cigars per year.. Holy moly! He seems to be a rather young player in this game and I hope that he doesn't progress too fast and then end up shooting himself in the foot (Just look what happened to Ernesto Padilla). As with any business you have to take baby steps.. quality first, then quantity. We'll see what his future brings. |