Sometimes a cigar is just a cigar...

[TJtorpedo]

I personally don't let names and labels dictate what I choose to buy. That goes well beyond cigars, and extends into just about any consumer product out there. Some people only buy Sony TVs, some only drive American cars, some people won't buy stuff made in China, and some buy only Apple products (or intentionally avoid Apple products).

I think a lot of what you see with cigars is a carefully constructed marketing campaign to get you to buy them, as well they probably should, since the boutique cigar market is getting crowded. Some cigar manufacturers will spend a fortune making a "cool looking box" a la Gurkha, but the cigars in them aren't very well regarded. And some, such as Illusione, use an overall theme to their line of cigars.

The beauty part is, you get to decide to buy what you want or feel comfortable with.