Wood chips in my cigar (?)

Picked up some Antonio y Cleopatra Grenadier Coronas at my local CVS today. I'm still getting the hang of using my lighter and smoking, so I am buying the cheap stuff first. Maybe not the best idea...

I just attempted to finish one, it was so dry it began falling apart on me. I figured I would chalk it up to experience and decided to open it up and check out the inside. The last inch seemed to be made up of chopped up wood chips, possibly cedar. Is this 'normal' for the real cheap cigars? I was quite surprised to see this...