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06-20-2011, 02:17 PM | #1 |
Round the World
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Berger & Argenti chooses Mythical Cigars for distribution in Europe
European Importer selected to distribute in Germany, Holland, Austria & Belgium
MIAMI – Berger & Argenti today announced it has selected Mythical Cigars Europe CV to distribute its entire family of premium cigars brands to cigar retailers in Germany, Holland, Austria and Belgium. Mythical Cigars Europe CV is the second distributor selected by Berger & Argenti on the European continent, with Moscow-based Nijnevoljskaya Tabachaya Kompaniya (NTK) previously chosen to distribute cigars throughout Russia earlier this year. “We are excited to have another business partner on the European continent whose quality-driven vision and commitment to providing true value and service to consumers and retailers mirrors ours,” stated Albert Argenti, co-founder of Berger & Argenti Premium Cigars. “Mythical Cigars’ dedication to customer service, maintaining price point integrity and promotional capabilities were second to none and, in our opinion, a natural choice to grow the Berger & Argenti brand overseas.” Through knowledge of the European cigar market and the advanced network with distributers in all European countries, Mythical Cigars Europe CV is the best partner to give non-Cuban cigars an unprecedented footprint in Europe. “The first time Simon and I smoked the Berger & Argenti cigars, we just needed to look at each other to know that we had to bring these amazing cigars to the European market”, Mark Hendriksen, CEO of Mythical Cigars Europe CV stated. “Together with the integrity and tremendous know-how of Berger & Argenti, this business partnership will now also offer the European consumer value for money, at the highest quality level available in the business”. Berger & Argenti Premium Cigars is a privately-held company headquartered in Miami, Florida with agricultural and production facilities in Esteli, Nicaragua. The company serves as the exclusive manufacturer, importer and distributor of world-class, super-premium cigar brands including ENTUBAR™, ENTUBAR™ QUAD MADURO, CLASICO™ and MOOCH™. For more information, please call toll-free (800) 815-1155 or visit the Berger & Argenti website at www.bergerargenti.com.
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