Do you puff when lighting cigars

Continuing with my theme of asking people's opinions on cigar smoking habits....

I have received differing advice on how exactly to light a cigar. Previously, I had always held the cigar above a flame and puffed to light the foot. Someone (you know who you are), suggested that I not puff on the cigar while lighting it, but simply heat the foot with a torch or soft flame until the cigar was fully lit. On the other hand, I have seen some veteran cigar smokers puff on their cigars while lighting (of course creating a sizable flame off the end of their cigars).

So I ask you, Asylum members, what are your ?

Really there are two options as I see it... 1. puff while lighting 2. don't puff while lighting. What is your rationale for either side.