Man O War Armada

Have any of you guys seen or tried these? I love the MoW line, but these things are really pricey, for this price I can buy a box of FFOX. I do admit they look tasty and I am very curious, but I can't imagine paying $20 a stick... Maybe I'll get lucky and a fiver will turn up on the devil

http://www.cigar.com/cigars/viewCigar.asp?brand=898