[JJG]

I blame Fuente, since it seems they started the whole idea of ultra rare, one-of-kind footballs and culebras with stripes and polka dots, etc...

Not everybody does it, but certain cigar makers have certainly followed suit and embraced the whole idea of collectible limited runs with great success, (like Tatuaje). Regardless of whether or not you agree with it, limited editions seem to generate tons of publicity and excitement among cigar nuts like ourselves.