Louisville has announced the name of its new downtown 22,000-seat arena, which will replace Freedom Hall in the coming season. Kentucky-based Yum Brands, who operate such fast-food giants as Kentucky Fried Chicken, Pizza Hut, and Taco Bell, have agreed to pay $13.5 million/year for the next ten years for the naming rights, and will thus burden this new facility with the name
"KFC Yum! Center".
Hey, maybe they can follow the lead of other schools by honoring a former coach, and call it the
Crum Bucket.