My top factors are - enjoyment and relaxation . If I'm to worried about flavor and burn it just seems to not be as good . I've gotten past the want of every cigar to knock my socks off and when it does happen , all the better the enjoyment . Not that flavor doesn't matter to me , it does and is part of the experience . Smoke what you like and smoke as much as you want . I've been duped by some of the magazine ratings so what I look for in reviews is what flavors the smoker is commenting about that I like .