Quote:
Originally Posted by Sauer Grapes
Yep. Unfortunately, that is the going rate. Of course, I buy it as an occasional treat. Keep in mind, it is 20% abv, so look at t more as a wine, especially since that 12 oz. bottle has about the same amount of total alcohol as a bottle of wine.
I know you won't agree with this, but I actually think 120 Minute is a better value than Utopias.
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Sure Utopias will be 27.5% ABV this year, but math makes me want to agree with you:
120 Minute: $0.63/oz.
Utopias: $4.81/oz. (if you're lucky enough to find it at MSRP)
They're TOTALLY different beers and while about 40% more alcohol doesn't justify such a large price increase Utopias does contain a lot of expensive ingredients, it's very labor intensive to produce, it comes in a really fancy bottle, and it's very limited edition. In the end, I think Utopias is worth every penny.
If 120 came in a nicer bottle or if they added more mystique around it by making it more limited edition I might be inclined to pay a higher price for it. Honestly, I think the thing that makes most people baulk at the price is the packaging. If they even put it in a bomber people would probably be more willing to pay an upcharge. Personally, I would pay $15-$20 for a bomber of 120.