Quote:
Originally Posted by wayner123
Some with the exact same movements as the more expensive makers:
cough... *breitling* ...cough
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That does not mean much. You can buy a basic ETA movement for like $40. It's the polishing and finish work on the movement that drives the price up. All the blue screws and hand work can add up. The 8 day power reserve costs like $70 alone and needs a lot of finishing to be in a high end watch. Not to say that the profit margin on Breitlings and Rolex would leave a sour taste in anyone that owns one. Watches are one of the most profitable items in sense. World wide shipping and distribution costs nothing. It's all about the sales network and not discounting too much.
I was told that on a stainless watch, that the case, dial, bracelet/strap only account for 10% the watch's cost. Don't take this to the grave, just something I was told a while back.