I, personally, am not a fan of Pete's cigars. He and I just share a different taste. I've tried pretty much everything and haven't found a keeper yet.
So far as the hype goes, I think it's fun.
It brings a special excitement to the hobby and the industry that's much lacking. The kidsy, "Furbee" atmosphere surrounding the Dracs is supposed to be fun. I'm looking forward to trying the cigar just to see if they suck.

Then I can say they suck, and that'll be fun, too.
Plus if I can get a few boxes, it'll be fun sharing them here.
I suppose it's easier to be objective whenit really doesn't matter to me whether I get them or not.

I do think that despite the fact that the "manufactured scarcity" is real, it's intent is to make fun, not to make guys angry. If you'll take time to watch some of Pete's interviews and get a feel for the kind of guy he is, I'm sure anyone would come away with the same impression.