Quote:
Originally Posted by Caymus
I think the Perdomo labels are beautiful. I don't love the cigars, but would buy a frameable print of that label. I also like the La Riqueza and Cruzado labels...simple, but classy.
I used to be in the wine industry, and I really think labels and product names have much more influence than people want to admit. For the occassional (once a month) cigar smoker, is it a coincidence that everyone knows Arturo Fuente and Macanudo ? Could part of the reason be that the names sound exotic yet they are easy for Americans to pronounce ? In the wine world, has Merlot become the red wine of choice for the masses because it's a french, exotic word that can be pronounced ? What about Dom Perignon ? Do non-wine drinkers confidently order a bottle of "Dom" because it's easy to pronounce and is a status symbol ?
Same thing with label art. I used to rep a product called "Q.C. Fly Pinot Noir" with a big giant fly on the label...ugly as hell...couldn''t sell that stuff at all. But the wine was really good ! Crap wine with pretty labels sold all day long.
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Further proof of this can be found in the shampoo aisle of your local store. The difference between a $1.99 bottle of shampoo or conditioner and a $5.99 bottle is the packaging. The eyes of the women are drawn to the unusual bottle. I have verified this with several women I know, including my wife. They admit it, and lament it.