I have a difficult time believing Tatuaje is anywhere close to the sales of Macanudo as they limit the number of retailers and the amount of cigars allocated to each. Pepin and Fuente are also limited distribution.
Macanudo's are probably the one cigar you could recommend to a non-smoker that they would smoke. Milder than most of us would smoke, but certainly not totally devoid of flavor.
Just a generation ago, names like White Owl, Roi-Tan and Muriel were dominant in the US market. Before the Boom years, tobacco from the Dominican Republic was all that you could buy and those brands still dominate. Its only quite recently that tobacco from Central America has come to the forefront of cigar production.