[Caymus]

I think the Perdomo labels are beautiful. I don't love the cigars, but would buy a frameable print of that label. I also like the La Riqueza and Cruzado labels...simple, but classy.

I used to be in the wine industry, and I really think labels and product names have much more influence than people want to admit. For the occassional (once a month) cigar smoker, is it a coincidence that everyone knows Arturo Fuente and Macanudo ? Could part of the reason be that the names sound exotic yet they are easy for Americans to pronounce ? In the wine world, has Merlot become the red wine of choice for the masses because it's a french, exotic word that can be pronounced ? What about Dom Perignon ? Do non-wine drinkers confidently order a bottle of "Dom" because it's easy to pronounce and is a status symbol ?

Same thing with label art. I used to rep a product called "Q.C. Fly Pinot Noir" with a big giant fly on the label...ugly as hell...couldn''t sell that stuff at all. But the wine was really good ! Crap wine with pretty labels sold all day long.