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Buena Fortuna · 08-05-2009, 07:03 AM

Strange but True...

RIO DE JANEIRO, Aug. 4, 2009
Pee in the Shower (For the Environment)

(CBS) New TV ads are encouraging Brazilians to save water - by urinating in the shower.

Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."

The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"

08-05-2009, 07:03 AM	#1
Buena Fortuna Feeling at Home Join Date: Oct 2008 First Name: Sam Location: SE Michigan Posts: 637 Trading: (18)	Pee in the Shower (For the Environment) Strange but True... RIO DE JANEIRO, Aug. 4, 2009 Pee in the Shower (For the Environment) (CBS) New TV ads are encouraging Brazilians to save water - by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually. SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject." The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower. Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!" __________________ Build a man a fire and he will be warm for hours. Set a man on fire and he will be warm for the rest of his life.