I have started this reply twice and stooped since I have been on both sides of this issue. As a customer I fully understand the I should get what was advertised side of the story. But on the retailer side of the issue there needs to be the prices subject to change without notice disclaimer. Especially when it comes to online advertising and print adds. There are things out of your control as a retailer, typos, temporary price increases and the good old "act of god" situations. Often times we see threads where people urge others to support the local shops or the small guy. Well the small guy may only have 1 guy who does all the buying, inventory, advertising, bookwork, webmaster and oh yea works 8 hours behind the counter too. The new tax law went into effect 10 days ago so perhaps they or he just hasn't had time to update the website yet.
Its a tough situation to compete with the mega outlets but at least they are trying
Chas