Quote:
Originally Posted by huero71
I know the Oliva Serie V's weren't in cello at first, and now they are. I don't know why, It just doesn't have the same "presentation value" to me in cello...
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Box loss was taking it's toll on the VSG/Serie V and other brands that bundled cigars naked. Even LFD now wraps the entire bunch in a double paper wrapper and puts foam at the head and foot of the box to protect the cigars. Simply put, boxes were suffering an abnormally high degree of damage, both on the shelf and off, from the cigars being unprotected during shipping and while people were handling the product. I've seen entire boxes of VSG's come in that are all split and mashed from poor package handling (Ashton will of course make good on those to us).
Bundles of smokes for events are celloed so they don't get damaged in pockets or bags. or while being handled at the event.
Also many manufacturers now offer the option for cellophane on any cigars that don't come celloed as a standard practice. Many retailers place inventory control stickers on cigars, or simply prefer the extra protection, and can justify the extra cost of receiving cigars with cello (usually in the bundle form, not in a dress box).