Quote:
Originally Posted by Texan in Mexico
I don't mean to get off topic but a big part of what I do is market research, campaigns and the New Coke idea is generally recognized as one of the greatest marketing coups of all time. Easily one of the Top 10.
|
According to Snopes and the folks at Coke and other sources
http://www.google.com/search?q=New+C...x=&startPage=1, this was not a marketing ploy.
http://www.snopes.com/cokelore/newcoke.asp
one more
Windows Vista: The 'New Coke' of the PC age | csmonitor.com