I sell things manufactured by a name brand company. These items sell for anywhere from $35k to $250k. Although it is the leading brand in the industry, the marketplace dictates what that product will sell for based on quality, efficiency, aftermarket support and the reputation of the dealer. There are no artificial ways to make the consumer pay more (which this is all about) in my industry nor do I believe that there should be. The market should always dictate the price.