Quote:
Originally Posted by Chainsaw13
Question for the hive mind. Do you think bourbon is going to experience an implosion like the cigar boom of the early 2000’s? As I watch more videos and see all of the new brands coming out, there has to be a point where it reaches over saturation. And the prices. Hard to pay what some of these newcomers are asking when you can find the established brands cheaper.
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I think it's going to stop increasing at the rate it recently has, but I don't see an implosion on the horizon. Small brands will die off, big brands will keep putting out stupid amount of whiskey because they make their money on $20 Evan Williams not $300 Old Fitz decanters, and experimentation will always be around but will slow down. I bet there will always be a class of super premium extra high end to appeal to the scotch collectors but I think the $90-$150 range brands who don't have a core offering under $60 will have a hard time keeping people's attention