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Originally Posted by stearns
This is a new problem by the way. You used to be able to go to Sazerac and buy a barrel of anything made by Buffalo Trace, Barton, etc. Then they limited it to a certain number of barrels per year and it took a few months to sell out, the next year a few hours, then a few minutes. The last 4-5 years were instant sell outs, now they do quarterly lotteries where ~60 people out of hundreds of thousands win the chance to buy a barrel. Other heritage brands like Wild Turkey probably had similar problems but use a less public way of dealing with nit
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Quote:
Originally Posted by stearns
Minimal. It eats into labor because single barrels are a b**** to deal with logistically but you're right, they move so friggin many bottles of Wild Turkey 101, or Evan Williams, or Jim Beam, or Benchmark that no amount of private picks could impact what they're pumping out
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Never thought of it from a logistics standpoint. Even makes more sense. If you have 2-3000 barrels at any given point you’re managing plus all your normal production, it becomes a hassle. I was watching a video I think on BT. They make ~1500 new barrels a day. So the overall total dedicated to store picks is low for the big distilleries. But like you said, it becomes a logistical nightmare, especially since they’re selling out their stock anyway. And limiting the number of picks increases rarity, thus keeping demand high as well as prices.