Re: Wife asks, 'Why don't you open a cigar shop?'
Most importantly, it gets you access to the IPCPR show each year! =)
Running a successful b&m here in Canada is extremely difficult. Profit per stick is around $1-$1.50ea. That's after your customer shells out $15 on the average stick. It's a tough sell here with zero tolerance for indoor smoking...but people do run successful cigar shops.
Hopefully, the FDA will rethink the definition of a premium cigar. Otherwise, the US market will really start to become like it is in Canada.
If you go for it, make it a unique customer experience.
All the best!
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