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Old 06-22-2014, 11:28 AM   #14
mosesbotbol
That's a Corgi
 
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Join Date: Oct 2008
First Name: Moses
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Default Re: Starting a brick and mortar

You have to figure out who you core clientele will be. Is it business professionals & executives, college students, blue collar... Each have their own demands and narrow focus.

The "something for everyone" approach may not be ideal. Doing fewer things better may hit the nail on the head. Finding out what your market is, is not easy task. You may be too close to too see the forest for the trees. Even the location itself could determine your niche.
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