Quote:
Originally Posted by miamicigarco
I'm going to chime in on this... If you take 100% of cigar smokers, only about 20% of those are social media active. This includes cigar forums, cigar review blogs, twitter, facebook, instagram. By active I am stating those who actively seek out cigars.
When a new cigar comes out the 80% of consumers look to advertising or presentation to try a cigar for the first time. So the band, and box art plays a huge role on enticing people to try a cigar for the first time.
The cigar itself will determine if they come back or not.
|
As someone relatively new to cigars I agree with miamicigarco. When I was first looking at cigars to buy I would read the review on the site but I would also look at what the cigar looked like. That being said, what made me like the cigar and want another one of that kind was the taste and how it smoked.
