[markem]

Find someone who makes a really good Bloody Mary and you will instantly discover that what you choose to accompany your cigar (food or drink or activity) influences how you perceive the cigar.

The same experiment can be done with a very good quality Stilton cheese.

Or sitting in direct sunlight on a 95* day.

Or chopping firewood at 20* and in 3 feet of snow.

You get the idea.