Sorry but hype to me has no influence on my purchasing habits.
When i go to buy a new cigar i look for private reviews online. If i find 2 or 3 reviews that say it has a flavor and stregth profile i might like i buy a 5er. If i like that i buy a box. If i find lots of sources that confirm ill like the profile ill just jump into a box or two.
Marketing and the blurbs they attach to cigar notes play zero influence on what i purchase , mostly because its mostly a bunch of bullshit anyways. They play alot of stuff up.
Thats not to say that there arent some well marketed and hyped up cigars that arent good. But for the most part its all a bunch of crap to me.