Quote:
Originally Posted by smokin5
Heads Up!
Remember the "Traitor Jack" backlash when Jack Daniels
lowered the alcohol content of their whiskey a few years ago?
Well, get ready for the "Makers Mock" campaign!
I got an email today from Makers Mark stating that they are
reducing the alcohol percentage from 45% to 42%. I don't
know about you, but I don't put water in my whiskey, and I
will not support a distiller who does it.
As soon as I see 90 proof Makers Mark replaced with 84 proof
stuff, I will begin my boycott. Too many quality bourbons out
there to pay the same price for a watered-down version.
Anyone with me?
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Very disappointed to read this. The 90 proof was the reason I purchased Maker's Mark, not the name. For those looking for more information on this, check out this article over at Quartz.
http://qz.com/52478